Cutting Through The Fog

Start Building Successfully

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Jun 19, 2026

This week's best entrepreneurship lessons didn't come from a business book.

Entrepreneurship gets nourished by everything you do in the real world. This week was a good example of that.

Jun 12, 2026

Here's What Every Investor Is Actually Looking For

All things being equal, investors back people before components of the business - especially in start-up and scale-up stages. Here's how to make sure you're one that they’ll back.

Jun 5, 2026

Tony Blair's recent essay isn't a political document. It's more an entrepreneurs' diagnosis.

Attack the messenger all you want, but the message stands. The real question isn't whether you like him, it's where the fix is hiding.

May 28, 2026

You're Losing Money on Every Sale.

How retail economics work and why most founders don't see it until the damage is done.

May 22, 2026

How to Build a Category That Doesn't Exist

The generation everyone is writing off might be the most naturally suited to doing it.

May 14, 2026

Why You Keep Losing Investors

It's probably not your product, your market or your deck.

May 7, 2026

Before You Sign Anything, Read This.

Three weeks, three free resources. This is week THREE and it's the most important document I will give you by far.

Apr 30, 2026

People Love Bull****ing in Business Language. Here's What It All Actually Means.

Three weeks, three free resources. This is week TWO and it's about the jargon nobody ever properly explains. And why understanding it changes everything.