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John Stapleton founded New Covent Garden Soup Co & Little Dish. He has invested in over 15 startups. He now mentors founders and advises high-growth brands.
Aug 24, 2026
JBS Media kept running without me. Two tools are the reason.
Aug 8, 2026
204,612 companies were registered in the UK in the first quarter of this year, and 190,836 were dissolved. The middle is where it breaks.
Jul 31, 2026
Parliament is about to make it compulsory. The number that matters will not move.
Jul 25, 2026
Here's the vocabulary that separates people who talk about business from people who know what it’s like to run one.
Jul 18, 2026
The reason isn't the one you think. And you can fix it before your next meeting.
Jul 10, 2026
Q3 started this month. Most founders will feel it before they measure it. The H2 Reset Checklist is built for the ones who want to measure it first.
Jun 27, 2026
Everyone panicked after the 0-0 with Ghana. They're reading the wrong result. The match that doesn't go to plan is the one that teaches you something.
Jun 19, 2026
Entrepreneurship gets nourished by everything you do in the real world. This week was a good example of that.
Jun 12, 2026
All things being equal, investors back people before components of the business - especially in start-up and scale-up stages. Here's how to make sure you're one that they’ll back.
Jun 5, 2026
Attack the messenger all you want, but the message stands. The real question isn't whether you like him, it's where the fix is hiding.
May 28, 2026
How retail economics work and why most founders don't see it until the damage is done.
May 22, 2026
The generation everyone is writing off might be the most naturally suited to doing it.
May 14, 2026
It's probably not your product, your market or your deck.
May 7, 2026
Three weeks, three free resources. This is week THREE and it's the most important document I will give you by far.
Apr 30, 2026
Three weeks, three free resources. This is week TWO and it's about the jargon nobody ever properly explains. And why understanding it changes everything.
Apr 24, 2026
Three weeks, three free resources. This is week ONE and it's about the question most founders get wrong before they even walk into the room.
Apr 14, 2026
My most important conversation: Simon Squibb on the education system, owning your time, and why everything you've ever bought ends up owning you.
Apr 10, 2026
Knowing what your brand is matters. Knowing what it will NEVER be matters just as much.
Apr 2, 2026
Why trying to be someone else is the first and most expensive mistake a founder can make.
Mar 26, 2026
The Entire Food Industry Is Repositioning Around a Drug. Most Brands Haven't Noticed Yet.
Mar 19, 2026
What trade buyers look for at exit and why revenue growth beats EBITDA every time for a consumer brand.
Mar 12, 2026
Why being first in a new category is the most powerful brand position of all. And what it actually costs to get there.
Mar 5, 2026
Why the strategy behind your design matters more than the design itself.
Feb 26, 2026
When to bootstrap, when to raise, and the mistakes that quietly kill deals before they start.
Feb 19, 2026
The 8 steps that turn a product or a service into a promise people trust
